Knoxville Winter Farmers’ Market begins

KNOXVILLE – Nourish Knoxville will open the Winter Farmers’ Market for its fourth season on January 14, 2017. Patrons can shop from a host of farms selling locally grown produce, meat, eggs, honey, herbs, plants, and more, along with artisan food and craft producers with baked goods, prepared foods, and handcrafted items. Food trucks will be stationed in the parking lot to provide brunch and locally roasted coffee.

As part of opening day, Nourish Knoxville will kick off the Power of Produce (PoP) Club. A nationwide program that actively engages children in healthy eating, PoP Clubs give children the opportunity to become an active part of their local food economy by empowering them to make their own food choices with their PoP Bucks. All children participating in the activity of the day receive PoP Bucks to spend on fresh fruits and vegetables or food producing plants. Any children visiting the WFM are invited to participate in the day’s activity, or join the PoP Club to participate season long, track their progress with their own PoP Passport, and receive prizes for completing multiple activities. With a curriculum created by the Knox County Health Department, PoP Club promises to be a fun and educational child-centered piece of the Winter Farmers’ Market. The PoP Club at the Winter Farmers’ Market is sponsored by OliBea, a restaurant with a commitment to purchasing local ingredients from farms in the East Tennessee region.

The Winter Farmers’ Market will also provide the Fre$h Savings program, a SNAP matching program that allows SNAP recipients to buy more fresh fruits and vegetables at farmers’ markets. For every $20 of SNAP/EBT spent, SNAP customers will receive an additional $20 to use at market on fresh produce. Fre$h Savings is made possible by the AARP Foundation and Wholesome Wave Foundation, and is available at farmers’ markets across Tennessee.

The Winter Farmers’ Market happens every other Saturday, January through April. Along with invaluable programs like PoP Club and Fre$h Savings, the WFM will offer special events throughout the season, such as monthly cooking classes with nutrition cooking master Katie Dodson. These classes will cover topics like meal planning, quick dinners from healthy ingredients, and tweaking healthy diets to maximize pleasurable eating. For more information about these and other events, visit our website at nourishknoxville.org.

Nourish Knoxville is a 501(c)(3) non-profit working to cultivate and support relationships between farmers, artisanal producers, and the community through outreach, education, and advocacy, and to build healthy communities through connections to local food. NK operates the Market Square Farmers’ Market, Market Square Holiday Market, and Winter Farmers’ Market in Knoxville, Tennessee, and publishes the annual East Tennessee Local Food Guide, a free publication connecting the East Tennessee community to local food.