TN Theatre to upgrade iconic sign

More than a decade after the creation of the new blade sign and marquee, the Tennessee Theatre is launching a fundraising campaign to refurbish the iconic sign and replace the lighting technology with brighter, energy-efficient bulbs.

“The Tennessee Theatre is one of the most photographed landmarks in the state and holds an emotional attachment for East Tennesseans as a symbol of our region,” Tennessee Theatre Executive Director Becky Hancock said. “As part of our commitment to ensuring the theater remains vibrant and protecting the community’s investment of the grand restoration more than 11 years ago, it is time for us to update the technology for the sign and complete necessary maintenance. We are asking the community for support as we undertake this important project.”

Tennessee Theatre will host a free open house Saturday, April 30, from 11 a.m. to 1 p.m. with backstage tours and Mighty Wurlitzer organ music. Attendees can purchase merchandise, bulbs and letters to support the campaign and learn more about the history of the iconic blade sign and marquee on Gay Street.

To support the marquee campaign, visit www.tennesseetheatre.com/marquee.

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Located in the heart of downtown Knoxville, the Tennessee Theatre opened in 1928 as a movie palace. The Tennessee Theatre is the Official State Theatre of Tennessee and is listed in the National Register of Historic Places. The Tennessee Theatre is the region’s leading performing arts center with advanced technology, staging and lighting that draws top entertainment to the Knoxville area.